NMA LIVE - Speaker Profiles

Lawrence is head of digital production at The Brooklyn Brothers London.

During his 12 years in digital production Lawrence has worked across the full spectrum of the agency world, from full service digital agencies like Wheel(LBi), through to integrated agencies LIDA/M&C Saatchi to creative shops like The Brooklyn Brothers, producing digital work for brands like BBC, Range Rover, Sony, MINI and Nokia.

Lawrence's production experience spans large ecommerce builds to apps, right through to interactive filmic experiences like Being Henry for Range Rover.

Tim Avila is VP of product marketing at BrightRoll, with 15 years' experience in product strategy and marketing. He drives the development and execution of strategy for the BrightRoll Exchange (BRX) and is responsible for all elements of the BRX strategy relating to real-time bidding, data provider partnerships, demand-side platforms, mobile partnerships and portal inventory partnerships.

Most recently, Tim served as director of performance for display at Yahoo, where he helped define product-related needs and priorities for the Right Media Exchange and data and analytics products. Prior to this, he led product marketing for the development of Yahoo¹s online video ad serving platform. As a former co-chair of the IAB Digital Video Council, Tim drove development of the industry¹s first video ad format and ad serving standards.

Previous roles include group marketing director of CMP Media's Electronics Group, where he was responsible for the marketing strategy encompassing the company¹s portfolio of print, online and event media properties targeting electronics engineers. He has also held various marketing roles in startups in the energy and biotech industries.

Ben Mein is commercial director for online and media at The Nielsen Company, with an extensive career background in digital media within publishing and media agency businesses. He led the digital strategy team at News International, developing strategic consumer and commercial insight across all online properties. Following a move agency-side for a large online ad network in New York, he led many innovative partnerships with tier-one US online national news and finance publishers. Ben returned to the UK as a board-level director before joining The Nielsen Company. He leads a team responsible for the commercial and strategic development of Nielsen¹s online and media business.

Patrick Hourihan joined Yahoo! in October 2009, as head of UK B2B research and is responsible for Yahoo!’s UK Thought Leadership research programme (including APPetite mobile research, recently highly commended at the IAB Europe 2011 awards). He is a regular speaker at conferences on the future of digital media and how consumers will interact with online content and advertising. Prior to working at Yahoo!, Patrick worked for BBC Future Media and Technology, where he managed the research programme for BBC Online and its audience syndication strategy. He joined the BBC from Essential Research, where he worked on projects for the likes of Sky, Microsoft and Ofcom. In his spare time, Patrick can be found with his Dad in the East Stand Lower at White Hart Lane.