ReputationOnline Live - Speaker Profiles

Joe Friedlein is founder and managing director of Browser Media, a specialist search engine marketing agency.

A veteran of the web 1.0 days, Joe has an extensive working knowledge of 'all things web' but has focused almost exclusively on search engine marketing for the past 8 years and founded Browser Media in 2005.

Browser Media has grown to become a highly respected agency, working with a wide range of clients across the globe. Joe has always preached that SEO and PR have blurred boundaries and has built Browser Media upon a PR-led approach to search marketing.

Pete is the founder of Punch Communications, which has evolved to become an integrated PR, Search and Social Media agency. Pete is a passionate evangelist of online PR techniques and social media adoption within traditional PR strategies - and is currently spending much of his time helping clients to do so.

Inside work, Ben Padley is a dynamic marketer who can demonstrate a track record of achievement and responsibility with 14 years commercial success in the mobile phone industry. Outside work, Ben is a committed father, husband and running enthusiast. Ben is currently VP, Global Head of Digital Engagement and CRM for Sony Ericsson.

www.twitter.com/alexpearmain

Alex joined O2 in 2010 to lead their newly created social media team, responsible for strategy and execution across their social presences. Before joining O2, Alex was Head of Digital at Fishburn Hedges, working across brand and corporate clients. Alex created the first Facebook networking group for PRs and trialled using Twitter for sports results. Sadly this was before anyone who liked sports results used Twitter.

Stephen Waddington is a PR moderniser and entrepreneur. He most recently co-founded Speed, the UK agency at the forefront of helping brands such as Clintons, Symantec, Tesco, The Economist and Virgin Media Business manage their reputation in traditional, online and social media.

A trained journalist, Stephen understands how the media landscape works online and offline and champions good practice as a writer, conference speaker and award winning-blogger. He received Reputation Online's Greatest Contribution from an Individual award.

Prior to Speed, Stephen co-founded Rainier PR which was acquired by Loewy in 2007. Stephen is also chairman of Admiral PR & Marketing and sits on the PRCA Council, the CIPR Council and is a member of the CIPR's Social Media Panel.