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NMA Live
** This event has now taken place **
THE MASTERCLASS FRIDAY 20TH MAY
THE FUTURE OF ONLINE MEDIA
Tickets are priced at £195.00 for subscribers to new media age
£215.00 for non subscribers
£260.00 for non subscriber plus annual subscription (saving £54.00 off subscription cost)
All prices include VAT
- Alan Welsman, European Digital Marketing Director, The Walt Disney Corporation
- Tom Jenen, Commercial Director, EMEA, Admeld
- James Bromley, Managing Director, Mail Online
- Bruce Daisley, sales director, YouTube & Display UK
- Colin Whaley, Sales & Marketing Director, Center Parcs UK
- attribution - Jonathan Beeston, Global Marketing Director, Efficient Frontier
- targeting - Dean Donaldson, Global Director of Media Innovation, MediaMind
- mobile - Jason Cross, Marketing Director, Incentivated
- display - Tanzil Bukhari, Head of Buyer Relations EMEA, DoubleClick Ad Exchange, Google
- Adrian Mulryan, Rich Media Sales Strategist, Google
- Callan Harris, global digital brand manager, Bacardi Global Brands
- Jonathan Mann, online marketing manager, Groupon
- Ben Carter, global digital marketing Specialist, Betfair
- Stephen Haines, commercial director, Facebook
- Neil Kleiner, head of social media, Havas Media
- Simon Mansell, founder and ceo, TBG Digital
To book your place or for further details, email nmalive.masterclass@centaur.co.uk or click here to buy online now.
Jonathan Beeston serves as Efficient Frontier's Global Marketing Director. Prior to this move in 2011, Jon was Client Services Director for Europe at the company where he is responsible for Efficient Frontier's client relationships in Europe and led account management teams in London, Paris and Hamburg. Having worked in search for over seven years, he joined Efficient Frontier after recognising that the powerful Wall Street based algorithms used for the benefit of EF's clients were the logical next step in profitable paid search management. Prior to joining Efficient Frontier in October 2006, Jonathan held various positions within WPP, starting in search marketing at OgilvyOne, before becoming Head of Search at MindShare London. Jonathan has worked in the digital space since 1998 for companies such as Ford, Jaguar and British Aerospace. Jonathan graduated with a BSc in Physics and Philosophy from the University of Nottingham.
James joined Mail Online in April 2008 with a focus on supporting the growth of the business following the Daily Mail's late online entry. In February 2010 it became firmly established as the UK's largest online newspaper. Continued overseas growth has made Mail Online the world's second largest English-language newspaper website, beaten only by The New York Times, leading to the recent opening of offices in New York and Los Angeles.
Previously James worked for Auto Trader as group business development director for eight years, working across the businesses on M&A, strategy, transitioning traditional businesses online and a number of online startups. He first started working in digital before it became fashionable in 1996, followed by a short break where he set up, ran and then sold a dance music radio station. James is now a board member of BIMA, JICWEBS and the AOP, and works closely with the NLA.
James is currently supporting the Imperial War Museum to deliver its ground-breaking digital experiences to mark the centenary of World War One. He lives in Surrey, is a keen snowboarder, holds a European motor racing licence and has just completed an MBA at Henley.
In his current role, Tanzil oversees Google's Ad Exchange relationships with Agencies and Networks in EMEA. Having joined Doubleclick in December 2006 as the international representative of the DoubleClick Ad Exchange, he has spent the last 4 years increasing awareness of ad exchanges and their operational benefits within the online industry in Europe. Following the acquisition of Doubleclick by Google, Tanzil has been involved in developing the current Ad Exchange offering ensuring its relevance to the EMEA market.
Ben Carter is a digital marketing specialist with more than eleven years experience working in the UK consumer marketing sector. Having worked as a business journalist and co-authoring Digital Marketing for Dummies, he founded his own digital consultancy, Evolv Digital before joining Setanta Sports where he devised the fledgling sports broadcaster's digital strategy. Ben joined Betfair at the start of 2010 as their Head of Central Online Marketing tasked with revitalising the online betting exchange's global digital strategy spanning online marketing, search engine marketing, social media and mobile.
A successful marketer of some 15+ years, I have had the honour of marketing some of Britain's most internationally recognised services: BT's red phone boxes, London's black cabs and the policies and activities of two Mayors of London. Working mainly to market new product/services in and around various telecoms-related solutions, my experience working with "mobile" goes back to EasyReach pagers for BT in the late 1990s and also includes launching location-based black cab hailing service in London, Zingo, and its corollary for Transport for London - the immensely successful Cabwise. Currently, marketing director for leading mobile-specialist agency Incentivated.
Bruce Daisley is sales director for YouTube & Display UK. In June 2010 New Media Age awarded Bruce 'The Greatest Individual Contribution to New Media' award.
Bruce runs Google's display advertising business in the UK - covering YouTube and the Google Display Network. He started his career at Capital Radio at which point he was still convinced that the BBC might option one of his various sitcom concepts. Media was a three-year gig. Five tops. He went on to join Emap Radio and ultimately wheedled his way up to the role of digital sales director. Bruce joined Google in September 2008 and took on his role at YouTube in October 2009. He occasionally digs out one of the old sitcoms. They've not dated well. Maybe things worked out for the best.
With more than 20 years of advertising and digital experience, Dean is passionate about how creative technology is combined with brand messages to engage consumers.
Dean has published multiple articles and frequently serves as an industry source for leading business and advertising trade publications including AdAge, Adweek, Adotas, Bloomberg, Forbes, Wall Street Journal, NPR, San Francisco Chronicle, OMMA Magazine, Media Post, ClickZ and iMedia among others. He also serves on the video, measurement and mobile councils at the IAB. Recent speaking engagements include iMedia, OMMA, AdTech, IAB, JDPA, ClickZ, dmexco, i-Com Global, SIME as well as MSN Roadshows andMediaMind's Digital Experience Days.
Dean is also currently pursuing a Masters in Creative Media Practice with Bournemouth University.
Stephen Haines is the Commercial Director at Facebook UK, driving Facebook's strategic vision and revenue growth through the creation and development of profitable commercial relationships. Before joining Facebook, Stephen spent four years at Yahoo! UK & Ireland as Head of Agency Strategy, generating consistent year-on-year double digit revenue growth. Prior to this he worked at Viacom.
Having lead large sales teams over the years, Stephen has a wide experience of managing and harnessing the power of teams, both operationally and commercially. His ability to pick winning partnerships, opportunities and technologies will be the driving force in his role at Facebook.
Callan brings both agency and client side experience to his role as global digital brand manager at Bacardi Global Brands.
Callan's role involves developing and executing global digital communication strategies for a portfolio of international brands, as well as managing the Global marketing infrastructure technologies.
His entrepreneurial passion for all things digital has evolved since he was involved in a very embryonic new media industry in his native South Africa, where he attended the industry renowned AAA school of advertising.
After initially working in the Cape Town film & photography industry, then moving into digital marketing for a small start up agency, he relocated to London which led him further into the digital industry - joining New Media Maze, Ministry of Sound Group, Holler Digital, and finally Bacardi Global Brands in 2009.
In 2011 Callan was recognized in Marketing Magazines 'Power 100: Next Generation' annual list for the UK's top marketers under 30.
Tom Jenen heads business development and operations for Admeld throughout Europe and the Middle East. Tom joined Admeld in 2008 after over fifteen years leading global marketing efforts for Media Mind (formerly Eyeblaster), Phorm, Falk eSolutions and Opus360/Freeagent.com, and his pre-internet career as creative director with marketing communications and direct marketing agencies. Tom lives in London and holds an MBA from Columbia Business School
Neil is the UK Head of social media for Havas Media and runs their new 'full service' brand, Havas Media Social. Neil has spend the last 12 years working in digital, the last 5 specialising in social media. During that time he has worked with some of the worlds biggest brands embrace social media to deliver against business objectives. From global social media strategies for the likes of Coca Cola and Sony Pictures to running digital content at Trinity Mirror.
Neil now works across the award winning Havas Media agencies, Cake, ais.., Arena Media and MPG/Media Contacts bringing together the best experience from paid, earned and owned social media.
Jonathan has been active in ecommerce for over ten years, which has encompassed most aspects from operations to business development and marketing.
Prior to joining Groupon a year ago, he worked with some of the largest gaming brands in the industry, including Jackpotjoy and Sun Bingo, and TV properties SuperCasino and ChallengeJackpot.
Jonathan's current role began with building the MyCityDeal brand (prior to Groupon acquiring the company) and now encompasses Groupon's full range of much-publicised online marketing activities and push towards global brand status.
Simon Mansell is Founder and CEO of TBG Digital, a leading global marketing and technology company specialising in Facebook advertising.
Founded in 2001, TBG Digital now has offices in London, Paris, Hamburg, New York, Chicago and San Francisco. TBG Digital was one of the first three companies to work with Facebook to become an approved API vendor in 2009, creating the ONE Media Manager platform. By combining technology with unparalleled experience, ONE Media Manager has enabled TBG Digital to collaborate with clients to meet their marketing objectives; allowing advertising executives to build, monitor and optimize large-scale ad campaigns on Facebook.
Under Simon’s direction, TBG Digital is one of the largest purchasers of third party Facebook Marketplace inventory across the globe and currently manages campaigns for more than 90 clients in 40 countries. This includes more than 35 U.S. Fortune 500 companies.
Adrian Mulryan is leading the commercialization of Google¹s Platform Solution which encompasses the integration of Invite, AdEx and the teracent acquisition. He also has a key role in engaging Media Agenices and helping them understand the benefits of a platform solution for their clients.
Justin Pearse is editor of New Media Age, the UK's only weekly magazine covering the business of interactive media and marketing. He appears regularly on television, radio and in the national press as an expert on all issues relating to digital media. He appears as a regular host and panelist at a variety of conferences and events.
Justin joined New Media Age as reporter in April 2000, becoming features editor in 2001, news and deputy editor in 2005 and editor in 2007. Previously he was a reporter on daily online technology tile ZDNet. He started his journalist career on weekly IT industry trade magazine IT Week in 1997.
Colin joined Center Parcs in November 2004, as Sales & Marketing Director, where he has responsibility for eCommerce and the Center Parcs website, all offline and online marketing communications, sales, pricing and revenue management, Contact Centre operations, PR and Corporate Sales.
During his time at Center Parcs, Colin has overseen a rapid transformation of online communications, with the company now taking over 70% of all bookings through its website. Colin was also heavily involved in Center Parcs' largest ever capital investment programme, the transformation of its accommodation stock to a new contemporary design, which is proving incredibly popular with guests. Center Parcs achieve record occupancy revenues and profits.
Prior to joining Center Parcs, Colin spent 15 years at British Airways, gaining broad experience in a number of departments. He went on to head up UK Leisure Marketing for 3 years, before being appointed as Head of Sales and Marketing with BA Holidays in June 1998. Following the acquisition of BA Holidays by Thomas Cook Holidays, he headed up Sales & Marketing for the merged Tour Operating company.
Colin moved from British Airways in June 2002 to take up the position of Marketing Director for the long haul tailor-made holiday specialist, Travelbag Limited. After this business was acquired by ebookers, Colin was promoted to Marketing Director of ebookers (UK).
For the past 3 years, Center Parcs has achieved record average occupancies in excess of 95%, record guest numbers, record revenues and record profits.
Alan is a digital marketing expert with 20 years experience in the interactive media business, encompassing most aspects of the sector from content publisher to media owner to consumer electronics producer to wireless and fixed line internet service provider. In a variety of senior management roles at international businesses such as Sony PlayStation, Orange and Disney, he has run €multi-million P & Ls, as well as launching a wide range of highly successful products and services including: videogame consoles and software; mobile music, video and games; online entertainment portals; mobile news and information services; and virtual worlds.
Admeld helps the world's top online publishers maximise their ad revenue safely and transparently. Built and run by publishing veterans, the company provides its clients with expertise and technology to capture new revenue streams, control how they sell each impression, and protect their data and brand. Admeld's clients include IDG TechNetworks, Future Publishing, Daily Mail, De Telegraaf, The Weather Channel, and more than 500 others worldwide. The company is headquartered in New York City with offices in London, Berlin, San Francisco and Toronto. Visit www.admeld.com to learn more.
Google's DoubleClick™ products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. The world¹s top marketers, publishers, ad networks and agencies use DoubleClick products as the foundation for their online advertising businesses. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, our DoubleClick products help customers execute their digital media strategy more effectively.
DoubleClick Ad Exchange is a real-time marketplace that helps ad networks, agency holding companies, and emerging third-party technology providers maximize ROI across millions of sites.
Incentivated is an independent technology company with 10 years' experience operating exclusively in the mobile marketing services sector.
We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction(mCommerce) campaigns for mobile.
Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through to mobile internet sites, apps and web-apps to server-side or handset applications for 'smartphones' and feature-phones.
We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and interact with their consumers.
MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile and emerging media; providing marketers with a cross-channel view of ad campaigns. Our leading Eyeblaster Rich Media and Video capabilities service the most innovative and inspiring global digital campaigns. The company is committed to publisher-neutrality to assure the broadest range of media choices for its customers. MediaMind is certified and complies with the three IAB measurement guidelines: ad serving, video and rich media.
Headquartered in New York, MediaMind has over 35 representation offices across all major markets worldwide. In 2010, MediaMind delivered campaigns for over 7,000 brands, serving approximately 3,350 agencies across over 5,150 global web publishers in 55 countries worldwide. Learn more at: http://www.mediamind.com/
Propel London has provided unique and expert recruitment services to the digital industry since 2001. In a market full of generalists and corporate recruiters, Propel London is an independent digital specialist. You'll notice the difference in everything that we do - we're proud that our approach is refreshingly honest, friendly and human. What's more, we have a group of consultants whose understanding of the whole digital sector - creative, media, performance, client-side and technical - is second to none. If you're looking for a new job or fresh talent in the digital space then Propel London is the only company you need to speak to.
Founded in February 2005, YouTube is the world's most popular online video community, allowing millions of people to discover, watch and share originally created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers, large and small.
Friday 20th May - 9.00am-5.00pm
The event will take place at The May Fair Hotel
The nearest tube station is Green Park and this is on the Piccadilly, Victoria and Jubilee lines
This Masterclass will be hosted in the Danziger suite
The May Fair Hotel
Stratton Street
London
W1J 8LT
To book your place or for further details, email nmalive.masterclass@centaur.co.uk or click here to buy online now.
If there are any problems with your booking or for more information please email nmalive.masterclass@centaur.co.uk or telephone 020 7970 4848
For sponsorship opportunities to future events please contact Caroline Westgate caroline.westgate@centaur.co.uk or telephone on 020 7970 4828
To book your place or for further details, email nmalive.masterclass@centaur.co.uk or click here to buy online now.
Morning Session
comScore
Social Media - Stephen Haines, UK commercial director, Facebook
Targeting - Paul Hood, head of digital at Trinity Mirror
Video - Bruce Daisley, head of YouTube and display, Google
Real time bidding - Julia Smith, head of IASH at Internet Advertising Bureau
Mobile - Tim Hussain, head of mobile, Sky
Affiliate Marketing - Matt Bailey, consultant, former Head of Affiliate at i-level and ex Chair of the IAB Affiliate Council
Afternoon workshops
Social Media - Luke Regan, Head of Social Media, Make it Rain
Real time-bidding - James Yancey, Managing Director, SearchIgnite Europe
Targeting - Robert Black, UK Sales Director, EyeWonder
Video - Gareth Davies, Rich Media Sales Specialist, DoubleClick by Google
Mobile - Clive Baker, Managing Director, Movement
Affiliate Marketing - James Cooper, Head of Affiliates, Media Contacts
Great morning at #nmalive with some inspirational presentations and a lot of insight. Lots to get teeth into
Is enjoying the #nmalive masterclass at the Mayfair Hotel! amazed at Facebooks strategy!
#nmalive and just sat through Julia Smith's presentation. Totally on the money. Best summary of the industry I've seen this year!
Excellent presentation on video by Bruce Daisley - #nmalive
At NMA Live 'Future of Display' today. Facebook and You Tube standout presentations and clearly the way forward. #nmalive
really engaging talk by facebook to kick start thd day #nmalive
#nmalive Facebook, Mirror Group, You Tube, mobile... inspiring stuff
Really engaging talks this morning from Stephen Haines, Paul Hood and Bruce Daisley at #nmalive
#nmalive was a great success, some really inspiring stuff and interesting speakers! Bye bye London, back to Manchester!
Great day @ #nmalive lots of interesting talking points & some exciting ideas to bring back
Amazing day at #nmalive - buzzing with ideas
Event: The Master Class - The future of online media


